High-end Custom Jewelry

Did you know that local jewelers have margins of at least 300 to 500 percent? This means that a $5,000 diamond ring at retail only costs them around $1,000 to $1,666 on average.

That didn’t seem fair to us.

Otoku, which translates to ‘economical’, was founded to bring transparency to the jewelry market. We combine the quality of Japanese craftsmanship with the affordability of Japanese manufacturing.